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Latest insights into Southeast Asia's gaming audience
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The Southeast Asia gaming market is expected to continue growing in the coming years, fuelled by increasing 5G technology adoption, smartphone ownership and growing popularity of the lucrative eSports industry.
In this report, we find out the latest gaming patterns among video gamers in Southeast Asia, and how they go in tandem with gaming content and accessories consumption. We explore unique gamer profiles like active online reviewers and gaming content supporters to understand their social media consumption and advertising preferences for businesses to formulate better, data-driven marketing strategies.
What's covered:
- Gaming consumption and content related spending
- Preferred genres of video games
- Time spend on gaming
- Overview of earnings (cash/crypto/NFT) from video gaming
- Unique gamer profiles
Tell me more about the research
This study was carried out through online, quantitative
research, with data sourced from Milieu’s proprietary online panel.
- Market(s) covered: Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippine
- Target Audience: Video Gamers
- Sample size: N=12,000 video gamers
(N=2,000 each from Singapore, Thailand,
Malaysia, Indonesia, the Philippines and Vietnam - Fieldwork: August 2022
- Survey questions: 20